Grouping A-Brands to penetrate EMEA markets. Building a strong connection with the brand in order to maximize growth in the right segment by using a strong network of distributors.
Management buy in in 2016 and started with the development of Viva Scandinavia in Europe, Russia and the Middle East with an online focus. This resulted in VIVA being available in 27 countries.
Started as co-founder in 2020 with building and developing the brand Liiton in Europe.
Started as co-founder in 2019 with building and developing the brand "Ile en ville" in Belgium. A women for women concept store chain.
For almost 10 years, responsible for developing the brand in EMEA markets through a wide network of distributors.